PRO Data Dashboard
Single page platform for a birds eye view of how effectively is Programiz turning its free audience into PRO subscribers
PROJECT DETAILS
DURATION
3 months (2023)
TEAM
Riya (me!)
PROJECT
Data visualization
ROLE/SKILLS
UI/UX Design
User Research
Data visualization
End-to-End project development
OVERVIEW
What is PRO Data Dashboard?
The PRO Data Dashboard is an internal tool that gives teams a quick view of key metrics like user growth, sales, conversion rates, support issues, and traffic sources.
It helps stakeholders and employees at Programiz track how the paid coding platform is performing day-to-day and make faster, data-driven decisions.
Issue reported for:
Content
Dev
Others
08
15
22
29
01
May
250
200
150
100
50
0
Data Visualization
User Research
Iteration
Others (0.3%)
BACKGROUND
What is Programiz PRO?
Programiz is an edtech company that helps beginners learn programming through interactive tutorials and coding tools.
Programiz PRO is their premium product which offers structured, hands-on courses to build real-world coding skills.
PROBLEM
Why did we need the dashboard?
As Programiz PRO grew, access to performance data became a bottleneck across teams. The company relied on a single data analyst to handle all data requests, which created several challenges:
Data bottleneck
Reliance on one analyst, put load on the analyst as well as affected the workflow.
Slow decisions
Limited access to timely data delayed important discussions.
Misalignment
No shared visibility across teams as employees did not know enough data.
How might we give teams direct access to performance data without relying on a single analyst?
RESEARCH
User Interview to find out the needs
I started off by interviewing the major users that would be most benefited from the data.
The main answers I was trying to find were:
What kind of data the users need and why they needed it?
Where was data coming from?
Is it possible to get the data users needed?
Key Performance Indicators (KPI)
LOW-FI DESIGNS
Designing and Testing designs
To begin the ideation process, I started with a brain dump. This involved compiling all the relevant information that could help users understand how Programiz PRO is performing.
These were then narrowed down to the most important KPIs (Key Performance Indicators) that could be relevant to all platform users.
This dashboard went through multiple phases of iteration and testing to support users from variety of fields (content, sales, support, design, and more).
too much information on the screen made it overly complex
large information = large render time, which we cannot afford for big screen
What are the data that users need?
requires better data visualization
What about security?
Space allocation for KPIs based on their importance.
what if I want to see it in my phone?
Final Design
CONCLUSION
Impact
The project and the designs were later approved by the stakeholder and I also got the chance to manage its development.
The designs were used as screensaver at Programiz head office. And it also reduced the reliability of users on the data analyst as well as made the decision making process faster and smoother.
